Tech-enabled experiences, from virtual tasting rooms to interactive tasting games and podcasts, are helping a pandemic-challenged wine industry attract new customers, as I wrote about for Vitis.
Author: Charlene Rooke
Charlene Rooke is a Canadian drinks journalist, consultant and educator as well as a travel, food, business and lifestyle writer. She is a WSET Spirits Educator Certified in Spirits (to Level 3) and WSET Certified in Wine, an SWE Certified Specialist of Spirits, an SMWS spirits educator and an artisan distiller trained at Moonshine University in Louisville, KY. She is the lead judge of the Canadian Artisan Spirits Competition and an expert on B.C. spirits who leads distillery tours and guides spirits tastings in B.C. A former editor at many Canadian publications and former creative lead at three content agencies, she is currently the Drinks Editor for Food & Drink, the in-store magazine of the Liquor Control Board of Ontario. View all posts by Charlene Rooke