Here are recent samples of my non-drinks-related work for various publications and clients:
Project: Carry On business-travel column for BCBusiness
From the latest business-travel hotels to top travel hygiene for your electronic devices, plus advice on everything from etiquette to packing from travel experts, this column caters to jet-setters and desk-chair travellers alike.
Project: All the new things at Vancouver Pride 2019 that are giving us life
This new events round-up seamlessly integrates client SoCIAL Lite in a sponsored post that’s native to the content/tone of a newsweekly site.
Project: Why do B.C. teachers make less than those in Alberta and Ontario?
This promoted article provided the unique point of view of the client, the BCTF, in a newsworthy format for Postmedia native-content platforms.
Project: Retiring wealthy isn’t the same as retiring rich, experts say
A sponsored post for ATB Financial on Postmedia platforms captures the appropriate authoritative, newsy tone.
Project: Exploring investment opportunities beyond Canada’s borders
Clients like HSBC Global Asset Management need business-savvy, smart financial copy to run on native and sponsored platforms like this one.
Project: 8 Reasons to Spend the Holidays with Fairmont in the Pacific Northwest
Focusing on unique pandemic-era safe and local offerings—from in-room Christmas trees to elegant takeout dining for home—at Fairmont Hotels across the Lower Mainland region of Vancouver, Canada.
Project: On the Beach: A Luxury Retreat’s Stylish Transformation, at the Fairmont Royal Pavilion in Barbados
Capturing the elegance and amenities of a high-style luxe revamp of an iconic resort property in Barbados, for Fairmont Hotels & Resorts.
Project: Right Sizing
I edit Right Sizing, a magazine for those considering an urban exodus to one of B.C.’s idyllic smaller communities.
Project: Fall for Quebec—an autumn road trip to Fairmont Resorts
Originally commissioned for FairmontMoments.com, this article resonated so well it was published as sponsored content on EverythingZoomer.com.
Project: More millennials are buying vacation homes: here’s what they’re after
Working from a RE/MAX whitepaper/press release, I crafted an engaging sponsored article for a leading newspaper website. I also wrote about the surprising affordability of mountain chalets for this client.
Project: Pension for Life support veterans at crucial life stage
This native post for Veterans Affairs Canada has the solid, newsworthy tone suiting the Toronto Star sponsored-section platform.
Project: 8 healthy eating hacks you’ve got to try this summer
SoCIAL Lite is a lighter-choice ready-to-drink beverage; this story gives seasonal food and entertaining tips tailored to the lifestyle and audience of this sponsored post.
Project: Business trip packing: what to keep, what to ditch
Fairmont Hotels & Resorts’ elegant PerfectlyPacked.com microsite is an ideal platform for expert travel content geared to business people on the go. I provided 20 more packing tips for business travelers for the site as well!
Project: Celebrate the 50th anniversary of the Bed In for Peace
A blog article celebrating the iconic John Lennon and Yoko Ono event and contemporary celebrations at the Fairmont Hotels & Resorts property in Montreal. More recently, I wrote about Toronto as “The Great Bright North” and a celebrity outpost, for the new Accor Hotels content site.