Portfolio

As a magazine editor, I’ve curated TRAVEL publications including those of the OTMPC, Fairmont Hotels & Resorts and Air Canada…
FOOD + DRINKS publications for clients such as Grey Goose, Labatt and the LCBO…
REAL ESTATE + HOME publications for Dominion Lending and upscale consumer audiences…
FASHION, BEAUTY + RETAIL publications for Elizabeth Arden, Holt Renfrew and Grey Goose…
B2B magazines for KPMG Enterprise, HSBC Wealth Management and PwC…
TRANSPORTATION related publications for Mercedes-Benz Canada, Audi and Bombardier Business Aircraft.

Here are some recent samples of my recent agency work on behalf of various clients:

Project: All the new things at Vancouver Pride 2019 that are giving us life

This new events round-up seamlessly integrates client SoCIAL Lite in a sponsored post that’s native to the content/tone of a newsweekly site.

Project: Why do B.C. teachers make less than those in Alberta and Ontario?

This promoted article provided the unique point of view of the client, the BCTF, in a newsworthy format for Postmedia native-content platforms.

Project: Retiring wealthy isn’t the same as retiring rich, experts say

A sponsored post for ATB Financial on Postmedia platforms captures the appropriate authoritative, newsy tone.

Project: Exploring investment opportunities beyond Canada’s borders

Clients like HSBC Global Asset Management need business-savvy, smart financial copy to run on native and sponsored platforms like this one.

Project: 8 Reasons to Spend the Holidays with Fairmont in the Pacific Northwest

Focusing on unique pandemic-era safe and local offerings—from in-room Christmas trees to elegant takeout dining for home—at Fairmont Hotels across the Lower Mainland region of Vancouver, Canada.

Project: On the Beach: A Luxury Retreat’s Stylish Transformation, at the Fairmont Royal Pavilion in Barbados

Capturing the elegance and amenities of a high-style luxe revamp of an iconic resort property in Barbados, for Fairmont Hotels & Resorts.

Project: Fall for Quebec—an autumn road trip to Fairmont Resorts

Originally commissioned for FairmontMoments.com, this article resonated so well it was published as sponsored content on EverythingZoomer.com.

Project: More millennials are buying vacation homes: here’s what they’re after

Working from a RE/MAX whitepaper/press release, I crafted an engaging sponsored article for a leading newspaper website. I also wrote about the surprising affordability of mountain chalets for this client.

Project: Pension for Life support veterans at crucial life stage

This native post for Veterans Affairs Canada has the solid, newsworthy tone suiting the Toronto Star sponsored-section platform.

Project: 8 healthy eating hacks you’ve got to try this summer

SoCIAL Lite is a lighter-choice ready-to-drink beverage; this story gives seasonal food and entertaining tips tailored to the lifestyle and audience of this sponsored post.

Project: Business trip packing: what to keep, what to ditch

Fairmont Hotels & Resorts’ elegant PerfectlyPacked.com microsite is an ideal platform for expert travel content geared to business people on the go. I provided 20 more packing tips for business travelers for the site as well!

Project: Celebrate the 50th anniversary of the Bed In for Peace

A blog article celebrating the iconic John Lennon and Yoko Ono event and contemporary celebrations at the Fairmont Hotels & Resorts property in Montreal.